WHERE PILOTS DIENorthwind
What happens to 100 GenAI pilots.
Started100
↓ −38 · No business owner
Passed the demo62
↓ −31 · Data not ready
Got a budget31
↓ −17 · Workflow unchanged
Reached production14
↓ −5 · Cost at scale
Scaled9
Of the 91 that never scaled, only 4 failed because of the model.
WHY AI PILOTS STALL02 / 03
THE FIXNorthwind
Three moves that change the odds.
MOVEOWNERWHEN
01Name a business ownerCOO or line leaderBefore kick-off
02Fix the data under itHead of dataWeeks 1–4
03Change one workflowProcess ownerBy day 60
3×Pilots that made all three moves reached production three times as often.
PRIYA RAMAN · HEAD OF DATA & AI03 / 03