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Lead magnet · The 2027 CIO Playbook
Offering deck · Agentic AI for wealth
Sales decks
· 8 slides
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Partnership deck · Snowflake for retail
Sales decks
· 7 slides
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Analyst briefing · GenAI in pharma R&D
Sales decks
· 7 slides
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Portfolio deck · Modernization roadmap
Sales decks
· 6 slides
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1
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Sales decks
4 EXAMPLES
Offering deck · Agentic AI for wealth
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Executive proposal · Meridian Health
Proposals
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Program plan · Halden Manufacturing
Proposals
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Renewal · First Coastal Bank
Proposals
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Proposals
3 EXAMPLES
Executive proposal · Meridian Health
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Offering page · Mainframe modernization
Landing pages
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Event page · AI in manufacturing
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northwind.com/cio-playbook
Northwind
Insights
Research
Subscribe
FREE GUIDE · 42 PAGES
The 2027
CIO Playbook.
Seven moves on AI, data and cost, drawn from 120 CIO conversations.
Full name
Jordan Ellis
Work email
jordan@company.com
Send me the playbook
NORTHWIND
The 2027
CIO Playbook
Seven moves for AI, data and cost
WHAT’S INSIDE
1
Fund AI like a portfolio
2
Make data a product
3
Retire one platform a year
4
Price outcomes, not hours
5
Put security in the pipeline
6
Hire for judgment
7
Report value monthly
“The first guide I’ve read that a CFO would agree with.”
CIO, Fortune 500 retailer
Lead magnet · The 2027 CIO Playbook
Landing pages
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Accelerator page · Model gateway
Landing pages
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Landing pages
4 EXAMPLES
Offering page · Mainframe modernization
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Carousel · Why GenAI pilots stall
LinkedIn posts
· 7 pages
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Data post · 2027 IT budgets
LinkedIn posts
· 3 pages
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Point of view · Data & AI leader
LinkedIn posts
· 4 pages
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Trend post · Open vs closed weights
LinkedIn posts
· 5 pages
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1
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LinkedIn posts
4 EXAMPLES
Carousel · Why GenAI pilots stall
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Editorial · Predictive maintenance
Case studies
· 3 pages
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One-pager · Real-time fraud
Case studies
· 3 pages
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Long-form · One patient record
Case studies
· 3 pages
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1
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Case studies
3 EXAMPLES
Editorial · Predictive maintenance
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First meeting · Halcyon CIO
Meeting prep
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Executive brief · Arden CFO
Meeting prep
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QBR prep · Halden
Meeting prep
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Meeting prep
3 EXAMPLES
First meeting · Halcyon CIO
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Capability doc · Cloud, data, AI
Capability docs
· 4 pages
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Industry capability · Healthcare
Capability docs
· 3 pages
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Offering doc · Cloud migration
Capability docs
· 3 pages
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Alliance one-pager · ServiceNow for banks
Capability docs
· 2 pages
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Accelerator sheet · ClaimsFlow
Capability docs
· 3 pages
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1
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Capability docs
5 EXAMPLES
Capability doc · Cloud, data, AI
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White paper · Claims in 2027
White papers
· 3 pages
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Point of view · Why AI pilots stall
White papers
· 3 pages
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Research report · Core modernization
White papers
· 3 pages
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1
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White papers
3 EXAMPLES
White paper · Claims in 2027
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Account research · Acme Insurance
Account research
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Org map · Who decides at Acme
Account research
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Whitespace · Acme Insurance
Account research
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Account research
3 EXAMPLES
Account research · Acme Insurance
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Battlecard · vs. the big four
Competitive intel
· 3 pages
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Win themes · Insurance
Competitive intel
· 3 pages
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Objection guide · Claims
Competitive intel
· 3 pages
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1
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Competitive intel
3 EXAMPLES
Battlecard · vs. the big four
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ABM plan · Arden Mutual
ABM campaigns
· 3 pages
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Account ad · Arden Mutual
ABM campaigns
· 3 pages
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Event invite · CFO dinner
ABM campaigns
· 3 pages
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1
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ABM campaigns
3 EXAMPLES
ABM plan · Arden Mutual
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Lead gen page · Leakage guide
Lead gen campaigns
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Email + LinkedIn sequence
Lead gen campaigns
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Webinar page · Claims data
Lead gen campaigns
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Lead gen campaigns
3 EXAMPLES
Lead gen page · Leakage guide
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LANDING PAGES
Lead magnet · The 2027 CIO Playbook
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Offering page · Mainframe modernization
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