USE CASES FOR
Marketing leaders

You asked AI for more content. You got AI slop.

A MARKETING LEADER’S DAY
1hour on
campaigns and pipeline
Your day today
With a company brain
9 AM111 PM35 PM
Chasing SMEs, sellers and approvals3 hrs
Hunting templates and fixing the visual taste2 hrs
Prompting and cleaning up AI slop2 hrs
Campaigns that create pipeline1 hr

A marketing leader’s wish list, granted.

01BUYER INSIGHT, BUILT IN

“I wish I never had to chase sales for buyer insight again.”

Granted. Buyer priorities, market signals and what account teams hear live in the brain, so every brief starts informed.

Today: You chase sellers and account leaders for insight, then rebook the call.

Campaign brief · Airline CIOs
FILLED BY THE BRAIN
BUYER PRIORITIES
Fuel and crew costDisruption recoveryGenAI governance
FROM YOUR ACCOUNT TEAMS
2 airline clients asked about open models this month
YOUR PROOF
Crew scheduling optimizer · 11% fewer disruptionsModel gateway live at 2 regulated clients
No calls booked to get thisStart the campaign →
02TEMPLATES THAT FIT

“I wish I never had to guess which template works for an IT buyer.”

Granted. Big-4 grade templates and storylines, chosen for IT buyers, in your brand.

Today: SaaS templates bent to fit, and the taste never quite lands.

MADE FOR IT BUYERSBoard-levelAnalyst gradeLinkedIn
WHITE PAPER · INSURANCE · OCT 2026
Northwind
Claims in 2027.
Five shifts every claims leader should plan for now.
KEY FINDINGS
62%
of insurers will retire a claims system by 2027
2.1 pts
of combined ratio lost to leakage, on average
18 mo
median payback on claims data work
01Leakage becomes a data problem04
02Adjusters get a co-pilot09
03Fraud moves to real time15
04The core stops being the bottleneck21
05What to fund in the next 12 months27
PRIYA RAMAN · TOM HALE32 PAGES
WHITE PAPER
RESEARCH REPORT · N = 180 CIOs
Northwind
The state of core modernization, 2026.
FIG. 1 · WHERE BANKING CORES STAND
Still on mainframe46%
Mid-migration31%
Fully modern15%
No plan yet8%
3.4 yrs
average program length
1 in 3
programs run over budget
NORTHWIND RESEARCH40 PAGES
RESEARCH REPORT
THE DATA · 2027 IT BUDGETS
Where enterprise IT budgets are going.
AI & data31%
Security22%
Cloud19%
Applications16%
Infrastructure12%
NORTHWIND CIO SURVEY · N = 214Northwind
DATA POST
40+ templates and storylines, in your brandOpen gallery →
03THE TREND, YOUR POINT OF VIEW

“I wish I could turn today’s trend into our point of view before lunch.”

Granted. Pick a trend, mix in your proof and capability, and get an on-brand carousel in under a minute.

Today: Connecting a trend to your proof, and getting it approved, takes weeks. AI just adds slop.

TODAY’S TRENDOpen vs closed weightsBanking
PRPriya RamanHead of Data & AI, Northwind1 / 5
WHAT JUST HAPPENED
Open weights just closed the gap.
Here’s what it changes for regulated banks, and what it doesn’t.
Swipe
THE TRENDOpen weights closed the gap
YOUR PROOF MIXED INModel gateway live at 2 top-20 banks
MADE IN52 seconds · 5 cards · on brand
Carousel in Priya’s voice, with your proofOpen carousel →
04APPROVALS WITHOUT CHASING

“I wish approvals didn’t mean chasing five people.”

Granted. SMEs, sales, brand and legal review the same draft. See who’s approved, and nudge with one click.

Today: Reminders, rebooked calls and version 9 in someone’s inbox.

Carousel · Open vs closed weights
3 OF 4 APPROVED
PR
Priya Raman · SME · Data & AI
APPROVED
RP
Rahul Pillai · Sales · Banking
“Add the Halcyon angle? Done.”
APPROVED
ML
Maya Lee · Brand
APPROVED
JD
Jon Diaz · Legal
IN REVIEW
Publishes Thu 9:00 once legal approvesNudge Jon
05CAMPAIGNS THAT BUILD PIPELINE

“I wish marketing showed up in the pipeline, not just the follower count.”

Granted. Campaigns built for IT buyers, run on account signals, with reads and meetings tracked to revenue.

Today: Reports on impressions, while sales asks where the pipeline is.

Leakage guide · Insurance COOs$4.6M
PIPELINE SOURCED
Reached1,240
Engaged214
Meetings18
Opportunities7
ACCOUNTS IN PLAY
Acme InsuranceArden MutualHalden Re+4

One week, four launches, all from the same brain.

See what other IT marketers make →
Northwind · Campaign4 TOUCHES · 10 DAYS · INSURANCE COOs
LEAD GEN SEQUENCE
The claims leakage guide.
Three emails and one LinkedIn message, written for COOs who own claims cycle time.
Audience1,240 COOs
GoalGuide downloads
Proof used$48M, top-10 insurer
DAY 1EMAIL
Your 2 points of combined ratio
Rachel, most insurers lose about 2 points to claims leakage. We wrote a short guide on where it hides.
DAY 4EMAIL
How a top-10 insurer found $48M
One data layer under three claims systems. Recovered in a year. Page 9 of the guide has the method.
DAY 7LINKEDIN
Message on LinkedIn
Saw your post on leakage being “the number.” Thought you’d want the guide we just published on it.
DAY 10EMAIL
Worth 20 minutes?
Happy to walk your team through a 30-day leakage audit. No platform pitch, just your number.
MON
Email + LinkedIn campaign
Claims leakage guide
→
WHITE PAPER · INSURANCE · OCT 2026
Northwind
Claims in 2027.
Five shifts every claims leader should plan for now.
KEY FINDINGS
62%
of insurers will retire a claims system by 2027
2.1 pts
of combined ratio lost to leakage, on average
18 mo
median payback on claims data work
01Leakage becomes a data problem04
02Adjusters get a co-pilot09
03Fraud moves to real time15
04The core stops being the bottleneck21
05What to fund in the next 12 months27
PRIYA RAMAN · TOM HALE32 PAGES
TUE
White paper
Claims in 2027
→
NNorthwind1 / 7
70%
of GenAI pilots never reach production.
Here’s what the other 30% do differently.
Swipe
THU
LinkedIn carousel
Why GenAI pilots stall
→
Northwind LiveRegister
LIVE WEBINAR · NOV 20 · 11 AM ET
Fixing claims data, live.
45 minutes on where leakage hides and how two insurers found it in 30 days.
PR
Priya Raman
Head of Data & AI, Northwind
SO
Sam Ortiz
VP Claims, a top-20 P&C carrier
Save your seat
Full name
Work email
Register free
412 registered · recording sent to all
FRI
Webinar page
Fixing claims data, live
→
1→6.5hours a day on
campaigns and pipeline

Make the brand look as smart as your people.

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