Alliance one-pager template: ServiceNow

JOINT GO-TO-MARKET · FY27Northwind × ServiceNow

Modern IT service management for mid-market banks.

THE JOINT OFFER

ITSM Pro, live in 12 weeks

ServiceNow licences with Northwind’s banking accelerators and a fixed-fee rollout.

WHO WE TARGET

Banks with 2,000–20,000 staff

North America and the UK, on legacy ticketing, with a cloud mandate.

WHY IT WINS

Compliance built in

DORA and FFIEC controls pre-mapped. Two regional banks live today.

Northwind alliances
servicenow@northwind.com

ServiceNow partner team
Financial services, NA & UK

CO-SELL PLAYBOOK · PAGE 2Northwind × ServiceNow

Three plays, one shared target.

target accounts

$12M

joint pipeline

wins in FY27

PLAYTRIGGERLEAD

Ticketing swapLegacy ITSM contract up for renewalServiceNow

Cloud audit fixRegulator finding on change controlNorthwind

AI service deskCIO asks for GenAI in IT opsJoint

Incentives: partner-sourced deals earn ServiceNow’s 8% referral and count toward Northwind’s Premier status.

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Alliance one-pager · ServiceNow for banks