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Case studies
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Long-form · One patient record
Offering deck · Agentic AI for wealth
Sales decks
· 8 slides
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Partnership deck · Snowflake for retail
Sales decks
· 7 slides
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Analyst briefing · GenAI in pharma R&D
Sales decks
· 7 slides
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Portfolio deck · Modernization roadmap
Sales decks
· 6 slides
→
←
→
1
/
3
Sales decks
4 EXAMPLES
Offering deck · Agentic AI for wealth
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Executive proposal · Meridian Health
Proposals
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Program plan · Halden Manufacturing
Proposals
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Renewal · First Coastal Bank
Proposals
→
Proposals
3 EXAMPLES
Executive proposal · Meridian Health
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Offering page · Mainframe modernization
Landing pages
→
Event page · AI in manufacturing
Landing pages
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Lead magnet · The 2027 CIO Playbook
Landing pages
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Accelerator page · Model gateway
Landing pages
→
Landing pages
4 EXAMPLES
Offering page · Mainframe modernization
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Carousel · Why GenAI pilots stall
LinkedIn posts
· 7 pages
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Data post · 2027 IT budgets
LinkedIn posts
· 3 pages
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Point of view · Data & AI leader
LinkedIn posts
· 4 pages
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Trend post · Open vs closed weights
LinkedIn posts
· 5 pages
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←
→
1
/
3
LinkedIn posts
4 EXAMPLES
Carousel · Why GenAI pilots stall
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Editorial · Predictive maintenance
Case studies
· 3 pages
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One-pager · Real-time fraud
Case studies
· 3 pages
→
CASE STUDY · HEALTHCARE
Northwind
One patient record across
14 hospitals.
1
“Clinicians stopped asking which system is right.”
Chief Medical Information Officer, regional health system
14
hospitals
11
systems retired
2.1M
patients
WHAT WE BUILT
Northwind
Eleven systems,
one patient record.
Inpatient EHR
Outpatient EHR
Lab
Radiology
Pharmacy
Cardiology
Oncology
Emergency
Billing
Scheduling
Patient portal
One patient record
On FHIR, in the health system’s own cloud
CASE STUDY · HEALTHCARE
02 / 03
RESULTS
Northwind
Eighteen months,
hospital by hospital.
HOSPITALS LIVE, CUMULATIVE
1
3
6
9
12
14
Q1
Q2
Q3
Q4
Q5
Q6
−42%
duplicate tests ordered
6 min
saved per admission
1
consent model for every site
0
unplanned outages at go-live
REGIONAL HEALTH SYSTEM · 2.1M PATIENTS
03 / 03
Long-form · One patient record
Case studies
· 3 pages
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←
→
1
/
3
Case studies
3 EXAMPLES
Editorial · Predictive maintenance
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First meeting · Halcyon CIO
Meeting prep
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Executive brief · Arden CFO
Meeting prep
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QBR prep · Halden
Meeting prep
→
Meeting prep
3 EXAMPLES
First meeting · Halcyon CIO
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Capability doc · Cloud, data, AI
Capability docs
· 4 pages
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Industry capability · Healthcare
Capability docs
· 3 pages
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Offering doc · Cloud migration
Capability docs
· 3 pages
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Alliance one-pager · ServiceNow for banks
Capability docs
· 2 pages
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Accelerator sheet · ClaimsFlow
Capability docs
· 3 pages
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1
/
3
Capability docs
5 EXAMPLES
Capability doc · Cloud, data, AI
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White paper · Claims in 2027
White papers
· 3 pages
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Point of view · Why AI pilots stall
White papers
· 3 pages
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Research report · Core modernization
White papers
· 3 pages
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←
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1
/
3
White papers
3 EXAMPLES
White paper · Claims in 2027
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Account research · Acme Insurance
Account research
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Org map · Who decides at Acme
Account research
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Whitespace · Acme Insurance
Account research
→
Account research
3 EXAMPLES
Account research · Acme Insurance
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Battlecard · vs. the big four
Competitive intel
· 3 pages
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Win themes · Insurance
Competitive intel
· 3 pages
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Objection guide · Claims
Competitive intel
· 3 pages
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←
→
1
/
3
Competitive intel
3 EXAMPLES
Battlecard · vs. the big four
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ABM plan · Arden Mutual
ABM campaigns
· 3 pages
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Account ad · Arden Mutual
ABM campaigns
· 3 pages
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Event invite · CFO dinner
ABM campaigns
· 3 pages
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←
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1
/
3
ABM campaigns
3 EXAMPLES
ABM plan · Arden Mutual
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Lead gen page · Leakage guide
Lead gen campaigns
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Email + LinkedIn sequence
Lead gen campaigns
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Webinar page · Claims data
Lead gen campaigns
→
Lead gen campaigns
3 EXAMPLES
Lead gen page · Leakage guide
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CASE STUDIES
Long-form · One patient record
1
/
3
Cover
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Cover
One record
Eighteen months
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