Battlecard template vs the big four

BATTLECARD · CLAIMS

Northwind

Us vs. the big four.

NORTHWINDBIG FOUR

Claims projects✓ 62 deliveredGeneralist teams

First value✓ 12 weeks9 months

Pricing✓ Outcome-basedTime and materials

Senior team✓ Stays onRotates off

LANDMINE TO SET

Ask who stays on the account after the contract is signed.

HEAD TO HEADNorthwind

Where we win, and where they do.

WHAT THE BUYER WEIGHSNORTHWINDBIG FOUR

Claims depth

Time to first value

Senior team continuity

Outcome-based pricing

Global scale

Board-level brand

Steer the deal to the first four rows. If it becomes a scale contest, we lose.

BATTLECARD · CLAIMS02 / 03

HOW TO WINNorthwind

Questions to ask before they pitch.

01“Who from the proposal team will still be here in month six?”

02“When will you see the first dollar of leakage recovered?”

03“How many claims programs has this exact team delivered?”

SAY

We’ve recovered $48M for a top-10 insurer.

The partner you meet runs the work.

DON’T SAY

“They’re too expensive.” Let the buyer say it.

Anything about their audit business.

UPDATED MONTHLY · WIN/LOSS DATA03 / 03

←

→

1 / 3

Battlecard · vs. the big four